It’s my third day at Baltz & Co and I am already busy managing the social media platforms for several accounts (no complaints, its awesome!). One of my recent assignments is to figure out how to boost the company’s Pinterest account. It’s a topic that is a bit unknown to me, but I’m getting acquanited and ready to figure it out.
There is a bit of fuss over Pinterest because people are unsure whether it’s a social media avenue that gives you an ROI. Like most social media platforms, it’s almost a for sure that Pinterest isn’t going to immediately have an extensive ROI. However, this doesn’t mean it’s not worth using. In my opinion, social media platforms work best for the long run of your company, product or service (CPS). Though each pin will not lead to a direct sale, the Pinterest process is sure to pay off.
This is how it works: You create a unique pin about your CPS. This pin has a catchy description, all of the relevant tags and a link to your site and is pinned to one of your boards (which should be categorized). A pinner with similar interests, peruses their feed and stumbles upon your pin. It’s of interest to them so they pin it to one of their boards. Though they didn’t follow up to your website or buy your CPS, this small interaction has value.
Your pin is now in another spot, to be picked up by others with similar interests. It is likely that one of these pinners, some time down the road, will stumble upon this pin, follow it to your website, browse your content and go from there. This could mean making a purchase or recommending your CPS to a friend– who then may make a purchase or recommend you to another friend. The process could go in either direction and may even lead to 100 sales, you just never really know!
Despite how unsure the process may seem, pins are a sure way to increase your site traffic which, in turn, will lead to more sales than if you had never pinned at all.
So here is some of my advice to make your pinning be as successful as possible:
- Pins need to be geared towards your CPS or clients. They need to include accurate, well-thought captions that allow people to relate to them– remember to KISS (Keep It Simple Stupid)! Pins also need good tags that allow them to be located when they’re searched and accurate, recent links that direct them where they need to go. One way to measure how much response a pin is generating, you can use trackable links. One tool to do this is PinReach (PinReach.com).
- Boards need to include as much information as possible; they should be categorized, include accurate descriptions and links when possible (think about tracking these as well!). Try to have catchy titles, but be sure to stay consistent with your other boards and (MOST IMPORTANTLY) your brand.
When mastered, Pinterest is a wonderful social media platform that will allow you to capture your audience in a visual manner. Be sure to monitor your activity, measure your effectiveness and make changes to your strategies when needed.